Friday, January 24, 2014

VIA Special Assignment

Purpose: To visit a local advertising agency in order to gain an understanding of the many possible career opportunities; To engage in a fictitious design problem with authentic graphic designers; to present and receive feedback about your artwork from authentic graphic designers.

Walking into VIA I was instantly struck by the modern architecture and cool design of the layout. The building was full of amazing sculptures and was built with creativity in mind. I loved how open the whole working environment was. Employees were in and out of different rooms conversing about whatever project they were working on. This was very nice to see as a student touring and went against the ideas the present education system where the majority of the work is done alone and conversing is not allowed. I loved the way life went on inside the business and was please to find a company that ran like VIA did.  During the 5 minutes we worked in groups the enthusiasm from the employes was clear. This made the active fun and easy instead. Overall VIA seems like a great place to work and I am excited at the possibility to return to continue work on the corpse project.

My second trip to VIA was just as inspiring as the first. Right away I felt the same comfortable vibe from all the employees. We all shared our artwork and we all received polite honest answers. Everyone was super nice and kind, and were genuinely interested in the work we were doing. My favorite part was when Teddy offered Ihila with the internship after seeing her amazing videos. It was really cool to see how her work was appreciated by the group at VIA and then how she was given the internship. The very last part of the trip we watched a viral video from a commercial airline company. The video definitely inspired us on how important digital media is.







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